Ep12 Unpack with JC – Leonie McCarthy Interview

Last episode I caught up with Leonie McCarthy retail project delivery specialist and owner of 6R. We talked about the retail online industry, the need to translate technology to make sense of the complexity, building teams and everyday there are lessons.

Today I talk about customer (or user) experience. What triggers a bad experience and what you promote as good experience.

JC Three Tips:

  1. Understand different customer personas.
  2. Put yourself in your customers shoes.
  3. Ask your customer for feedback.

My favourite Leonie quote from our conversation ‘think about the success criteria, what does it look like, how do we explain it to our customer’.

Sign Up to get Latest News and Events

Sign up to our mailing list to stay up to date with our latest news and events.

Let’s connect.